Business with Purpose - Seminar on “Creating Shared Value (CSV): The New Competitive Advantage”
Overview
How do you build long-term performance and at the same time build a thriving society? How do you unlock new business opportunities while addressing the major challenges our world is facing ? Creating Shared Value (CSV) is one of the most powerful tools to create competitive advantage, by aligning profit and purpose. Join Gaëlle Loiseau, CEO, Shared Value Initiative Hong Kong (SVIHK), and Martina Mok, Head of Programmes & Partnerships SVIHK in a hybrid seminar to learn how the concept of CSV has grown from an influential Harvard Business Review article in 2011 to a global movement adopted by change makers worldwide. We will focus on examples from the region and see how companies in Hong Kong, Greater China and Asia, implement Shared Value Here are the key takeaways you will learn from this interactive presentation:
- A fundamental understanding of why social and environmental challenges can transform into new business avenues;
- A thorough understanding of the 3 levels of Shared Value;
- An overview of the Purpose Playbook framework that guides you pioneer change in your company, business ecosystem and for society;
- Relatable case studies of how regional and local companies enhance their competitiveness with Shared Value.
"Learn and Grow" Subsidy
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Information at a Glance
Date:
Time:
-Fee for HKMA Members:
HK$180 HK$126Fee for Non-members:
HK$280 HK$196Language:
EnglishMode of Delivery:
Face-to-face / OnlineContinuing Professional Development Hours:
3Details
Ms Gaëlle Loiseau
CEO, Shared Value Initiative Hong Kong
With 20 years global experience in the luxury goods industry, Gaëlle is passionate about the positive impact the private sector can have on society and believes CSV can pave the way for new business models.
Gaëlle’s extensive marketing and business development background includes roles in New York, Europe and Asia with the last eight years spent working in Hong Kong. Employed by brands such as Lanvin, Lancôme and Christofle, she later focused on sustainability when supporting innovative luxury brands enter the Greater China market. She also did some work on the Circular Economy in the luxury goods industry.
A graduate of EMLYON (Lyon Graduate School of Business), Gaëlle has also recently completed a course in Business Sustainability Management from Cambridge University.
Focused on helping companies identify their own Shared Value business models, Gaëlle hopes to help accelerate the CSV movement and cross-sector collaboration in the Greater Bay Area.
Ms Martina Mok
Head of Programmes & Partnerships, Shared Value Initiative Hong Kong
Drawing from tri-sector experience in public relations and sustainable business, Martina believes in the power of collaboration and corporate social innovation for scalable, sustainable development.
Before joining SVIHK in 2018, Martina was an account supervisor at an international PR agency in New York, Hong Kong and St. Louis, managing communications and media relations for multinationals, NGOs and government clients. She also brings experience in ESG reporting, CSR and sustainable finance from previous roles.
As Head of Programmes & Partnerships, Martina manages member services and builds tri-sector partnerships to promote the adoption of Shared Value. She brings wide-ranging expertise in communications, Shared Value, corporate social responsibility and social innovation. Martina’s experience includes award-winning PR campaigns in Asia Pacific and the U.S.
Martina is passionate about catalysing sustainable change through a business-led, cross-sector approach. She is a global citizen who has lived in Bangkok, Hong Kong, the U.S. and London, and can most likely be found at the next social innovation or sustainability talk in town.
Enquiry
Event
| Iris Choy | |
| Phone: | 3958 4819 |
| Email: | irischoy@hkma.org.hk |
| Renee Cheng | |
| Phone: | 3958 4818 |
| Email: | reneecheng@hkma.org.hk |
Registration
| Sindy Siu | |
| Phone: | 2774 8515 |
| Email: | sindysiu@hkma.org.hk |