Overview
The HKSAR Government’s Development Blueprint for Hong Kong's Tourism Industry 2.0 charts a dynamic path forward—leveraging culture, sports, ecology, and mega events to reposition Hong Kong as a world-class tourism hub. This opens up unprecedented opportunities for brands to connect with both local and global audiences. The seminar will immerse marketers in the latest happenings across the city and explore how to ride this new wave of tourism-driven momentum.
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Information at a Glance
Date:
Time:
-Fee for HKMA Members:
HK$280Fee for Non-members:
HK$380Remark on Fees:
Fee for Digital Marketing Community (DMC) Members: $180Language:
English, CantoneseMode of Delivery:
Face-to-faceDetails
Session 1 - Tourism Insights for Marketers: Harnessing Hong Kong's Hidden Opportunities

Jessica Man
Managing Director – Hong Kong
Sinclair

Kenneth Ng
Director, External Affairs
West Kowloon Cultural District Authority

Vivian Chan
Head Of Marketing Communications
Cathay Pacific Airways

Eddy Yip
Product & Marketing Director - HK & TW, Territory Manager HK
Trip.com
Session 2 - From Local Roots to Global Routes: Unlocking Tourism Potential through Culture, Creativity & Design

Matthew Lam
Director of Marketing
Swire Hotels
- Local Culture Curation: Hospitality with a Purpose

Stephanie Chik
Director of Marketing
Eaton Hong Kong
Global Brand Development Manager
Eaton Workshop
- Design-Driven Tourism: Merging Creativity with Community

Rainy Chan
Executive Director
Hong Kong Design Centre
- Authentic and Immersive Experience: Hong Kong’s In-depth Tour

Paul Chan
Co-founder & CEO
Walk in Hong Kong
Sponsors & Partners
Enquiry
Event
Raina Leong | |
Phone: | 2774 8588 |
Email: | rainaleong@hkma.org.hk |
Registration
Anthony Yu | |
Phone: | 2774 8509 |
Email: | anthonyyu@hkma.org.hk |