HKMA Elite Marketers' Alumni 傑出市場策劃精英會 (EMA)
Seminar on “Stepping into Next-Gen High-Net-Worth Lifestyles: Insights from Premium Brands” 「走進新世代High-Net-Worth生活型態：頂級品牌的深度洞察」研討會
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HKMA Elite Marketers' Alumni 傑出市場策劃精英會 (EMA)
Seminar on “Stepping into Next-Gen High-Net-Worth Lifestyles: Insights from Premium Brands” 「走進新世代High-Net-Worth生活型態：頂級品牌的深度洞察」研討會

Overview

Decoding the Affluent Consumer: Hong Kong & Mainland Market Dynamics
解碼高端客群：香港與內地市場新趨勢

  • Data insights on consumption patterns and trends among high-net worth individuals and second-generation high-net worth segments in Hong Kong and China

Mr Javier Calvar
Customer & Employee Experience Lead
IPSOS

The Evolution of the Luxury Market & the Rise of Chinese Luxury Brands
奢侈市場演變與中國奢華名牌的崛起

  • The rise of China luxury brand and strategy of going overseas

Mr Wang Chao Yi 王超逸先生
Hong Kong and Macao Regional Manager 香港澳門區域經理
Hongqi Overseas 紅旗海外

The Shifting Paradigms of Luxury
奢侈市場的全新定義與轉變

  • Changing demographics and geographical challenges to Hong Kong's luxury retail sector

Mr Horace Lam
CEO, Hong Kong
K11 Concepts Limited

Unlocking Market Realities & Consumer Shifts Through Strategic Agency Perspectives
從Agency戰略角度，解構最新市場與消費者轉變

  • Discover how next-gen is redefining luxury and spending, and master how brands can leverage this next-gen shift to conquer the premium market.

Ms Colleen Yu
Founder and CEO
EX-R International Ltd.

Information at a Glance

Date:

Time:

 - 

Venue:

28/F, HSBC Main Building (1 Queen's Road Central, Central)

Fee for HKMA Members:

HK$180

Fee for Non-members:

HK$280

Remark on Fees:

EMA Member: $80

Language:

English, Mandarin

Mode of Delivery:

Face-to-face

Enquiry

Event

Raina Leong
Phone: 2774 8588
Email: rainaleong@hkma.org.hk
 

Registration

Anthony Yu
Phone: 2774 8509
Email: anthonyyu@hkma.org.hk
 

Notifications

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