HKMA / ViuTV & Now TV Awards for Marketing Excellence 2021 - Briefing Session

Mr S K Cheong
Chairman
Marketing Awards Organizing Committee
Executive Director
PuraPharm Corporation Limited
Mr Cheong is currently an Executive Director of Purapharm Corporation Limited.He was the General Manager and an Executive Director of Television Broadcasts Limited. Having served at Television Broadcasts Limited in a top management role for over 30 years, Mr Cheong has extensive experience in the media, advertising and marketing industries. He contributes actively to the professional development of marketing in Hong Kong through leading marketing industry bodies. In addition to his three decades long contributions to HKMA, he was active for many years at the Chartered Institute of Marketing during the formation of its Hong Kong branch and was its former Chairman of the Hong Kong Regional Board.

Mr Lofai Lo
Director and General Manager
HK Television Entertainment Co Ltd
Mr Lo Ting Fai, Lofai has been the Director & General Manager of ViuTV since it was founded. Mr Lo joined PCCW group in 2010 and has served the company in various capacities for the past 10 years, including as the Senior Vice President of Strategy and management positions in the areas of production, programming and advertising revenue. Prior to that, Mr Lo was the Creative Director of Apple Inc. and had previously worked in Hong Kong, Shanghai, the United States and the United Kingdom.

Mr Peter Yan
Member
Marketing Award Organizing Committee
Chief Executive Officer
Hong Kong Cyberport Management Co Ltd
Mr Yan is an industry leader with more than 35 years of experience in the information technology industry. As the CEO of Cyberport, Mr Yan leads the digital technology flagship focusing on talent cultivation, industry development, and the integration of new and traditional economies. Prior to joining Cyberport, Mr Yan was the Executive Director and CEO of SUN eVision and had held various senior management positions in large consulting and IT services companies including Accenture, Trade link and Computer and Technologies.

Ms Angela Shing
2020 Silver Award Winner
Director, Head of Digital Sales and Marketing
Citibank Hong Kong
Angela is the Head of Digital Sales & Marketing for Citibank Hong Kong. In her current role, she oversees marketing, digital acquisition, social media,branding and research functions. Ms Shing joined Citi in 2013 as the Head of Branding and was promoted to the Head of Marketing in 2016. She is responsible for the consumer business’s marketing and branding, embarking on the digital and client-centric journey to drive brand preference, customer engagement and business growth. In September 2018, she expanded her scope to lead digital sales and acquisition performance by leveraging big data and full-funnel marketing optimization to drive digital new-to-bank customers.

Ms Yvonne Leung
2020 Distinguished Marketing Leadership Awardee
Chief Marketing Officer
Alipay Payment Services (HK) Limited
As the Chief Marketing Officer of Alipay Payment Services, Yvonne leads her team and oversees brand experience, publiv & media relations, integrated & performance marketing, digital & social platforms to develop local tech-fin brand vision and differentiated brand vision. Through diversitfied tactics and strategic projects. Ms Leung drives brand recognition for "AlipayHK" and enhances public education on mobile wallet as well as maximizing media & business partners' engagement for aggressive growth.